4 Beauty Group take on Faby
We are delighted to announce that 4Beauty Group are now the official sub distributors of Faby for Ireland. 4Beauty Group are the leading suppliers of professional to the trade beauty industry in Ireland.
Hilary McMurray says At 4Beauty Group, we are super excited to bring Faby to the Irish market as we really wanted to wait for the right brand. We feel Faby is a brilliant fit for our company ethos in providing products of the highest quality
Alison Reeve, Sales and Marketing Manager for Faby UK adds The award winning team at 4Beauty Group are among the most professional in the industry and we are excited to be working with them, knowing the excellent service they provide to all of their salon partners"
Contact 4 Beauty Group on +44(0)28 9044 9744 for further details and more information.
I'M FABY. Are you?
Join us for our I'M FABY Launch event!
We're excited to be launching our Spring/Summer 17 Collection in style with a day of Colour, Nail Art, Italian Nibbles and Fantastic giveaways!
This event is Free of charge and the perfect opportunity to learn more about the Faby brand, try some new Spring Nail Art designs and SAVE on a vast range of nail colours and supplies.
Monday 3rd April, 10.30am until 6.30pm. (Pop in at a time that suits you.)
10 Holkham Road, Orton Southgate, Peterborough, PE2 6TE
We will be joined by award winning Nail Technician Alessandra Marchesi, who will on hand to give you some Springtime nail art inspiration using the vibrant shades of the I'M FABY Collection.
The first 5 people to confirm their attendance and visit us on the day will receive a Free I'M FABY 12 piece Lacquer Collection (As seen in Scratch Magazine)*.
RSVP at email@example.com or by calling 0800 252172.
* T&C's apply
Christmas Opening Times
Palms Extra would like to advise you that our business hours over the Christmas period are as follows:
Friday 23rd December 9am - 12.00pm
Monday 26th December Bank Holiday - Closed
Tuesday 27th December Bank Holiday - Closed
Wednesday 28th December Closed
Thursday 29th December Closed
Friday 30th December Closed
Monday 2nd January Bank Holiday - Closed
Tuesday 3rd January 9am - 5.00pm
The last day for dispatch before Christmas will be Thursday 22nd December before 12pm. Please make sure you place your Christmas order by Wednesday 21st December before 4.30pm to avoid disappointment.
If you have any questions please call us on 0800 252172 or email firstname.lastname@example.org.
"It's beginning to look a lot like Christmas"
Nicola Atkins, owner of the Multi-Award Winning Utopia Beauty Salon, Oxfordshire talks about the importance of embracing the festive season. "Christmas is the perfect time of year for retailing and topping up your salon's takings with extra income."
- Get ready in November
- The earlier you start the better in order to catch the Christmas trade. Whilst I would not think about Christmas decorations at home until December, we have realised that many people like to start shopping early, and so the festivities begin in early November for us. The salon windows are dressed for Christmas and we bring out our seasonal stock, like Stocking Fillers and Gift Sets.
- Let your Windows dazzle
- It's important to us that people walk past and realise we are not just a salon, and that anyone is welcome to walk in and purchase gifts as they would in a shop. A fantastic window display is imperative for catching people's attention as they walk past. Fairy lights are perfect to catch the eye and to illuminate the salon even after closing.
- Displaying your products
- Our retail space is within our reception and waiting area, making it an ideal place for clients to browse whilst they are waiting for their treatment. Signs highlighting 'hot spots' and specific gifts help draw attention to the products, whilst the new trends of Light Boxes are great to help catch the eye and highlight your display areas. Those smaller stocking fillers, like Faby's Fitness Oil Pen work perfectly placed at the till point as many clients will purchase these on the spot!
- Special Offers
- I find that add-ons work better than discounts, so rather than offering a discounted service or product to drive more sales, we add extras onto their purchase so clients can get more for their money. For example a small gift or mini nail varnish a purchase of 2 or more gift sets."
It's not too late to get ready. Take a look at Faby's tempting range of Retail items here
. Don't forget if you purchase 5 Faby Mini Gift set, you get 1 Free of Charge!.
Bringing 'A taste of Italy' to Olympia Beauty
It's been an exciting start to October with Faby making its trade show debut at this year's Olympia Beauty
show London. The 2 day show was thriving with visitors interested in seeing and hearing all about our recently launched Italian brand.
One of our favourite things about going to the show is the opportunity to catch up with our valued customers and to meet so many new enthusiastic industry professionals.
We were thrilled to welcome the Faby family, Alberto and Alessandro Viale, from Faby Italia to join us on the stand. Alongside their key Faby Educator Michaela, the team injected some authentic Italian passion into the weekend, with VIP manicures and Prosecco drinks receptions.
The show was the perfect Launchpad for Faby's exciting new collections:
- A/W16 POSH Collection
- The displays for the 12 new shades attracted a vast amount of attention, with people loving the Mini Kits perfect for retail! The HOT colour of the show was the warm iridescent orange shade 'Timeless'.
- M2 Manicure + Pedicure
- Faby's luxury M2 product range, made from a synergy of Manuka Oil and Moringa Butter, was showcased with many VIP guests even enjoying a pamper session with the products.
Faby were also proud to be a sponsor of this year's Salon & Spa Owners club
, working with the London College of Beauty Therapists
to provide Faby manicures to all of their special guests.
And have you seen this month's issue of Scratch magazine
? We are incredibly excited to have our first front page with Faby, along with a 4 page feature inside. Check it out to read more about the brand and how the stunning collections are created.
Overall it's been a fantastic show and we'd like to thank everyone who visited the stand and helped make the weekend a success in spreading the Faby love.
If you'd like to join the Faby Family, drop us an email to email@example.com
A FABY new chapter
With the news that the Nubar
products are no longer in production, everyone at Palms Extra
is understandably sad to see the brand go, however as one brand takes a bow, so the curtain is lifted on the new FABY range of products.
Over the past year we have spent time in research and development with the aim of providing our customers with something new that ticks all the boxes and we have been absolutely blown away by this 'Fabylous' NEW Italian brand.
We at Palms Extra are in a strong position to be able to offer you a higher quality package with simply stunning marketing, beautiful new seasonal collections
and safe in the knowledge that the FABY Family has 30 years' experience in the beauty industry.
As an international brand we feel privileged and excited the be working with a product range already established in some of the best Spas and Salons around the world including the Four Seasons Hotel in Florence and the 5* J K Place Hotel in Capri. FABY
is a big step in the right direction to delivering a perfectly polished nail brand and we are so excited about the brand potential and delighted to be able to supply you with an incredible alternative.
To explore more about FABY, take a look at our social media and websites:www.fabynails.co.uk
With so much to show you and some fantastic opening packages available, we would love to have the opportunity to visit you. Join the FABY Family today
, by simply calling 0800 252172
, emailing firstname.lastname@example.org
We look forward to speaking with you soon.The Palms Extra team x
Faby at London Fashion Kick
Italian fashion nail brand Faby UK were thrilled to be a part of the exciting London Fashion Kick event last Saturday 18th June at the charming Hilton Double Tree Marble Arch.
The Food & Fashion event kicked off at midday with a captivating catwalk of 7 emerging international designers' collections. The limited edition pieces ranged from Swimwear by Paris to Shaeleena Nowbuth Couture to Louise Ferdinand Lingerie. The whole show was beautifully coordinated with live melodies created by British violinist Aelfwyn Shipton.
The exclusive guests were also treated to a specially created goody bag, which included their very own 'couture for their nails' in the form of Faby Nail Lacquer.
After the show, creativity was coupled with taste as the guests were treated to a tantalising menu by famous chef 'Enzo Oliveri'. Fashion and food professionals took the opportunity to mingle whilst sampling the vast selection of elegant canapes and dishes inspired by the flavours of Southern Italy.
Later in the afternoon the LFK 'Pop up Shop' was open, allowing the guests to get closer to fashion designs from the catwalk, as well as other Italian inspired brands like Faby nails. As a new brand to the UK, it was a fantastic opportunity for Faby to showcase their 'Fabylous' range of colours and nail treats, spreading a little JOY to Bloggers and Beauty professionals a like.
Palms Extra turns 10!!!
Cake, Nails and Fizz! The perfect way to celebrate ten years ...
It's been another exciting month for the Palms Extra team as we celebrate our 10th year in the nail industry. We concluded our month of celebrations with a fabulous 'Birthday Bash' at our Head Office Peterborough last Monday, 6th June.
We were thrilled to welcome so many of our loyal customers, as well as some new faces, to an afternoon of VAT free shopping and nail art demonstrations with our fabulous Educator Belinda Price. It was a terrific opportunity to show off our new nail brand Faby, the new Nubar collection and of course to eat lots of cake!
Thank you to everyone who attended and helped make the day a success. With so many exciting things in the pipeline we are really excited about what the next 10 years will bring.
Following the success of the event and the interest received, we will be opening our Pop Up Shop on a daily basis from 10am-3pm. Anyone wishing to drop by and browse our range of nail brands should give us a quick call beforehand on 0800 252 172 or text 07785 717567 and the doors will be open for you to shop at your convenience.
We look forward to seeing you all again soon x
It's been a FABy month!
It's been a busy and exciting time for the Palms Extra team as our Stylish new nail brand Faby
takes off and we spread the word, introducing 'A taste of Italy'
to the UK nail industry.
This season it's all about wearing the 'Colours of Happiness'
as we launch the Spring/Summer 16 Faby JOY Collection
. Designed in Milan, the JOY collection is about making a statement in the happiest season of the year. There are 12 vibrant Lacquer colours that portray friendship, happiness, love and serenity. Dedicated to us as their UK distributors, Coral Rose hue 'Shopping in Camden Town'
is our hot pick of the season!
The JOY display stands and Mini JOY Retail kits are a thing of beauty and are guaranteed to brighten up your salon and your client's mood.
Check them out on our website or Click here
to view our trendy new digital brochure.
You can also spot the JOY colours in the latest issues of Scratch, The Salon, Modern Spa and Professional Beauty Magazines.
Last month we jetted over to (ever so slightly) warmer climates where we joined Faby Italia at Global beauty event Cosmoprof Bologna
. This epic industry trade show was a whirlwind of people, colours, polish and glitter
and that was just the nail hall! It was a fantastic opportunity to meet our fellow international Faby distributors and to greet the shows UK visitors to the stunning Faby stand for an Espresso and a taste of the vast Faby colour ranges.
There are lots more exciting plans in the pipeline and we can't wait to take you on the journey with us! If you are interested in joining the Faby Family and bringing some Faby JOY into your salon then we'd love to hear from you. Contact us
for a non-obligation visit at email@example.com
or by calling 0800 252172
FABY makes its entrance at London Fashion Week
On the same week that Faby nails launched in the UK, the brand made its debut onto the catwalk at London Fashion Week with designers APU JAN and Mother of Pearl.
Faby's fashion focus, excellent performance and exquisite range of shades charmed backstage, impressing industry professionals alike. A range of lacquer shades were considered for the models walking the runway but a real trend towards Nudes was clear for AW16.
The sweet and sheer pink shade Innocent Fantasy
, was chosen by designer APU JAN to perfectly complement his fiction inspired deigns which include unique knitwear techniques. The subtle feminine Faby lacquer blended beautifully with the bold print patterns, adding to the designer's aura of 'a touch of casualness.'
Faby Nature shade 100% Cashmere
was the lacquer of choice for designer Mother of Pearl. The natural feminine nude complimented the soft feminine sportswear and was a perfect contrast to the preppy floral designs.
Faby UK were thrilled to be a part of two fantastic shows and to have such talented nail technicians using and enjoing Faby:"The formulas are really creamy and the whole system works well together and touch dries really quickly. I especially loved the Faby Drop Dry (who doesn't!)"
Metta Francis - Session Tech, owner of NailsbyMets"I'm such a fan, it's rare that you find Nudes that don't take more than a few coats to look good and never had so many models reluctant to take it off, 100% cashmere complements so many skin tones it's insane!!"
- Kimberley Nkosi, Session Tech Nailista London
Faby Italia have also been in pole position at Milan Fashion Week this month, and talks have already started for Faby UK too join LFW September 2016.
If you're interested in hearing more about the Faby brand, or to arrange a visit email us at firstname.lastname@example.org.Broswe Faby
Faby Training Peterborough
Last week we welcomed members of the lovely Faby Italy team to our home turf for a fun filled few days getting to grips with the Faby nails range.
The Palms Extra team learnt all about the Faby brand and ethos, including how they come up with the quirky names for their nail shades, like 'Marry me Robbie' and their inspiration behind the suggestive 'Faby Man Collection'. (Stay tuned for the answers!)
Over the course of the two days, Faby Educator Michaela demonstrated the application steps for Faby Lacquers, 'Faby Treat's' Treatments, and the Faby Lacquering Gel products. Our nail skills were then put to the test as we practised the art of the perfect Faby manicure!
We were delighted to showcase the stylish collections to Helena at Scratch Magazine, as well as providing her with an exclusive peek at the Faby Spring/Summer 2016 collection.
The team had a fantastic few days and had lots of terrific things to say:
"Great colour choices, good selection of corresponding Lacquers & Lacquering Gel. Exclusive, on trend and fresh."
"There is something for everyone with good retail opportunities."
"I love the Faby brand. I love the look of the Lacquers and Lacquering Gels."
"I like that, as a brand, they are fashion led, but I also admire how thoughtful they are towards the customer and the nail tech with regards the ingredients in the products that are being used."
We're incredibly excited to launch Faby nails to the UK market and pass on all of our Faby knowledge!
Be the first to experience 'A taste of Italy' for yourself. Contact us for a no obligation visit and one of our friendly representatives will pop by at a time convenient for you and show you the 'Fabylous' range.
Just drop us a quick email to email@example.com and we'll arrange the rest!
Faby launches Monday 22nd February 2016 and will be available to purchase online at www.palmsextra.com or over the phone on 0800 252172.
In the meantime take a look at the Faby ranges at www.fabynails.com and follow us on Social media: @Faby_UK and #FabyNails on Facebook, Twitter and Instagram .
Have you heard the buzz? Palms Extra Ltd is taking on a 'Faby-lous' new brand!
2016 is set to be an exciting year as we at Palms take on International nail brand Faby. Capturing the essence of Italian style, Faby provides professionals with 'A taste of Italy', with their luxurious range of nail products and traditional and innovative ethos. With shades that are inspired by true Italian culture and fashion, Faby nail products are a true expression of personal style that offer something fresh and exciting in one perfectly polished brand.
Join the Faby family:
- Stylish, carefully selected colours, rich in pigment and unique in design.
- Chip resistant Lacquers made with long lasting formulae and the finest ingredients.
- Soak-off Lacquering Gel system that's simple to use and beautiful to wear. It's 100% TPO free, offering health & safety with product excellence
- 'There is no beauty without safety'. Products are 5 free and Vegan and Cruelty free.
- Faby Treats, luxury range of nail care products, providing everything you need to for the perfect manicure.
- Faby Nature range is an innovative herbal source nail lacquer formula, that is 87% natural.
We are busy working in the background to get all these fabulous products together so they'll be available for you very soon!
We just know you are going to love the products as much as we do!
To be added to our Faby list for more information please email firstname.lastname@example.org Check out more on Faby and follow @Faby_UK and #FabyNails on Facebook, Twitter and Instagram
Odyssey VPP dazzles!! Winning Scratch Stars 'INDUSTRY INNOVATION' of the Year
Wow! What a night and what a fantastic honour! We are delighted to be the proud owners of a Scratch Stars Award thanks to the amazing VPP Hydro and Mosaic Gel by Odyssey. VPP has been awarded Best Industry Innovation by the Scratch Stars judging team and voters.
We always knew that VPP was a revolution for the nail market and so we are incredibly proud that this has been recognised by our industry and would like to say a big 'Thank You!'
The Palms Extra Team had a brilliant evening at the Café de Paris in London where the awards were hosted by Gethin Jones and Scratch Editor Alex Fox. It was great to see so many representatives from the industry in one place to celebrate individuals, companies and products.!!
Huge congratulations go to all winners and finalists, including our very own Belinda Price who was finalist for Educator of the Year and also with her salon NailSpa as well as Utopia who were finalists in Retail Salon of the Year.
We are so excited about bringing you further innovations from VPP!!!